Matangi Beef wanted to show people why their product was a cut above the rest, focusing on the benefits of dry aging and rich marbling that elevate both flavour and tenderness. When speaking with the team, their need for consistency and certainty kept coming up. That became the insight behind the work. I developed a radio campaign anchored in the idea of A Delicious Certainty, writing scripts and mixing audio with actor Stephen Lovatt to deliver a voice that sealed the message.