Auspost Travel Insurance

// Art Direction //

To support Australia Post’s push for international travel insurance, this campaign focused on travellers who want security, no matter where they go. I created a series of AI-generated scenes with Pip the Koala leading the adventure, using digitally crafted characters to represent different traveller demographics and enable a fast, cost-effective rollout. The campaign landed well in the wild, showing how AI-driven production can deliver playful, engaging visuals without the constraints of traditional travel shoots.